Anta(China)Co.,Ltd.Wasfoundedin1991,theHongKongInternationalInvestmentLimited,theAnta(Fujian)FootwearCompanyLimited,BeijingAntaOrientalSportingGoodsCo.,Ltd.Morethan10years,Antacompaniesadheringtothe"peaceofmindentrepreneurship,practicallife,ahundredyearsbrand"businessphilosophy,throughunremittingefforts,hasdevelopedintothelargestproductionandmarketing-orientedintegratedsportinggoodsenterprises.Antalogo:Chi:
Theentiresymbolfortheletter"A"fontbody,byfourdifferentradiusoftheintersectionofcirculararcandsoundinto.Theoverallcompositionissimpleandgenerous,dynamic.GraphicbrightredcolorrepresentsthevitalityofANTAandenterprisingspirit."Anta"istheChinese"Anta"inEnglish,inGreekmeans"themotheroftheearth."ButalsoreflectstheANTApeoplecontinuetoinnovate,daretostruggleandchallengethespiritofself-expressionoftheANTAenterprisesaredeterminedtodothenational"Anta",acenturyof"Anta"andtheworld's"Anta."
ProductDescription:
Antaistopromoteindividuality,advocacythroughsportsshowthemselves,soANTAbrandisthecoreofmodernsportsspirit.AntaandNikeisnotthesamepath,Nikepursuitofsports,sportsandsportstoacertaintypeofitemsappear,andmoreAntaisasportsleisureimage.AntadonotwanttodotheChineseNike,buttodotheChineseAnta,Antaworld.Istoestablishtheirowndistinctpersonality,become"ChinaandtheworldliketheAnta".ProductPositioning:
16-to28-year-oldcrowd,
Belongingtohigh-endproducts
Sportsproductsadappreciation:
CaseBackground
Antaismainlyengagedinthedesign,development,manufactureandmarketingofANTAbrandsportsshoes,clothingandaccessories,istheleadingsportsbrand,since2001,ANTAhas6yearstobecomeChina'ssportsshoesmarketshareofthefirstbrand.
BrandofficialwebsitecarryingANTAdealers,media,investors,consumersandothermultiplecommunicationresponsibilitiesoftheaudience,inthecreativedesign,westrivetostyleinsimple,atmosphere,inthetransferonthefashion,innovation;strivetoshapetheANTAbrandinternationalimageAndfashioncharacteristics.Thesiteto"KeepMoving"neverstop"asthecreativeconcept,themainKVloopstructureofa"morethan"thebrandworld,notonlyconveythebrandspiritofAnta,butalsoreflectsthebrandvitalityofAnta,withvarioustargetaudiencesCommunicationtoachieveagoodimpression.