AsasalesmanintheBaiyunsideformanyyearsinthemarketingstaff,hasalwaysbeen,Ithinkinmarketingmusthave:sensitiveresponsecapability,knowhowtoguessthecustomerpsychologicalchanges,productawarenessandinterpretation,languageskills,Agoodpsychologicalquality.Afterseveralyearsofeffortsandstrugglehasalsobeensomeexperience.
First,tosellproductstohaveconfidence
Ithinkaqualifiedsalesmanmustfirsthavefullconfidence,onlytotheirconfidence,inordertoeliminatethefearofcustomersinordertogivethemselvesaclearidea,theproductthroughthesmoothlanguagetoselltocustomers.
Oneistohaveself-confidenceintheirownimage,onlyself-confidence,inordertohaveenoughcouragetofaceallkindsofcustomers.Noonecanbebornonnaturalbeauty,andwefaceeachcustomer'saestheticpointofviewisnotthesameassayingthatone-thirdofappearance,sevendressed,soatworkorinthefaceofcustomers,weshouldpayattentiontoinstrument,Dressanddressupontheirownimagestrengthsandweaknesses,sothattheirspirit,temperamentdisplaythebest.Second,theproductstobeself-confidencetosell,tobelievethatBaiyunseriesofliquor,whetherbrand,taste,sales,customeracceptance,inthesameproductwillalwaysbethebest,inadditiontoacomprehensiveunderstandingofBaiyunedgeseries,Wehavetochoosetounderstandthe1-2storesinthemorecompetitiveproductsofsimilarinformation,identifytheentrypointtofurtherenhancetheconfidenceofsellingproducts,tobeabletocopewiththemarketingprocessmaybeavarietyofproblems,Meetdifferentcustomersanddifferentneeds.
Nottosellanexcusetofail,nottovisitfailedtocomplain,Ifirmlybelievethataslongastheirconfidence,confidenceintheproduct,thenwehavebeensuccessfulinhalf.
Second,todeterminethetargetobject
AlthoughChinahasano-feastbanquetcustom,butwiththecontinuousimprovementofpeople'smaterialleveloflife,theemergenceofvarioustypesofwealthdisease,customerhospitalitywineculturealsooccursmicrosecondchangesinpeople'seatinghabitsfromthepastmaterialtomeetthetypeTothepresenthealthandcomforttypegraduallyinthetransformationofasinglehotelstoresaleshavebeennotsuitedtotheneedsofthesituation,soweneedtochangemarketingstrategyintheprotectionofcustomersalesfacetofacesales,todeterminesomekeycustomerstobuytypetopromote,toensureOurmarketshare.
Oneintheface-to-facemarketingtolearnwhenthewindblows,in-depthunderstandingofcustomermentalactivityandaccuratejudgmentofcustomers,spottedinthereceptioncandeterminethefactors,andthenguestscanbequicklyandaccuratelypositionedaccordingtotherecommendedproductpositioning,accordingtotheChineseHabits,productsinthepositioningtoprovidethreekindsofproductswiththesamebrandforcustomerstochoose.Thesecondistoestablishagoodcustomerrelationshipnetwork,inthedailysalesprocesstodeterminethekeycustomerobjecttoregularetiquettetovisit,theformationofagoodnetworkofrelationships,andgraduallyexpandtotheGroupbuy,thedevelopmentofaconsolidatedone.
Third,warmandsecureservice
Inthesameindustryinthefiercecompetition,wecanthinkof,othershavethought,wecando,othershavedone,tolearninnovativeserviceapproachtowarmandthoughtfulservice,foreverycustomerservice.
First,thehospitalitytobewarm,inthehotelstores,regardlessofwhetherornottochooseBaiyunsideoftheproductcustomersaregreetedwithsmile,toprovideconveniencefortheguests;establishedkeycustomerstobemoreproactiveandgenerousservice.
Second,deliverytobefast,newandoldcustomerstosendtheproductrequirements,besuretoachieverapiddelivery,especiallyhigh-endusers.
Perseverance,rottenwooddoesnotfold,perseverance,stonecanbeLou.Thisstatementshowsthatsuccessistheneedforaspirit.Marketingstaffneedthiswill,havenotuptothegoalofnotgivingupthefaith,havetheopportunitytosuccess.Marketingisalongandarduousroad,notonlytomaintainthemomentumofthefullspiritofthebusiness,butalsotoupholdtheconviction,self-motivation,self-inspiredinordertosurviveintheend,throughnumerousdifficultiestothefinalvictory.