DovechocolateisMarscompanyinChinalaunchedoneoftheseries.1989toentertheChinesemarket,in1995tobecometheleadingbrandofChinesechocolate."Milkfragrant,silkyfeel"aclassicadvertisinglanguage,wonthepublicfavorite.Dove'ssilkyfragrancenotonlyrepresentsthechocolate's"goldstandard",hasalsobecomeaneweraofwomen'semotionalendorsementexports.
Doveadswiththepassageoftimelaunchedaseriesofadstowindowarticlesandsilk-basedwomenarticles.InacertainperiodoftimetodeepenconsumerawarenessandfamiliarityDove,andnoshortageofnewideas,totakealong-termaveragedistributionstrategy.Seriesofarticlesisconsistentstyleshow"enjoysilky."IntheDoveadsrepeatthemostisa"longitudinalenjoysilky",withabriefconcisesummaryoftheessenceofDovechocolate"milkfragrant,silkyfeel,atthemomenttodosilkslippery",touchthetastebuds,Togiveconsumersa"silkyfeel"psychologicalexperience.Doveadvertisingintheearlystagesofdevelopment,becauseofitsintheinternationalmarkethasahighbrandawareness,thebeginningofthe2007TVcommercials,inanincreasinglyfiercemarketenvironment,thesuccessofastroke.2007CCTVprime-timebroadcasteverydayDovechocolatewillbethelatestTVads"reading."ProfessionalevaluationofitDovemilkchocolatecharmandpurequalityportrayed.ItsuniquecreativityandproductionofshootingskillswillDovemilkchocolatetoanewrealm.ThisistheproductionofadvertisingorcontinuedDoveeleganttemperamentinthepast,theprotagonistortheuseofbeauty,beautifulscreen,elegantmusic,brightcolors,givingtheoverallfirstimpressionisunspeakableShuxin.Thisyear'sDervsilkywomanarticlesalsoemphasizedthe"verticalenjoysilky",mostwantconsumerstoexperienceitsessencelies.AdvertisingguruOgilvysaid,"Donotsellgoods,tosellthedream."Doveinthisdreamandsenseofinterpretationoftheirownbrand.
2008Doveadvertisingisdeeplyrootedinthisyear'sadvertisingtotakethewindowarticlesto"jewelry","coffee""fashion"thesefragmentsoflifesothattheaudienceself-collage,forminga"pettybourgeoisie"symbolandfashion,aestheticThemoodofspace.Thewholepictureissimple,elegantcolors,blackandwhitecolorsagainstthebackgroundoftherichchocolate,theplotissimple,butimpressive.Thebackgroundmusicofthisadistocreatearomanticatmosphere.Althoughtheadisnotknownbigstars,butitusesthebeautyoftheUnitedStatescanreflectthecontrary.Peoplefeelbeautifulheart.Intheworld,chocolateseemstohavebecomethepeopletopassemotion,enjoythemomentofchoiceforthebestshare.Loveisagoodthing,chocolateandflowersarenowtobecomeasymbolofthetypicalexpressionoflove.Seechocolatepeoplewillthinkoflove,especiallyValentine'sDayDovechocolatehasbecomethefirstchoiceforChinesementosendhisgirlfriendthing,likealltheboyfriendthatdaytoeatDove'sgirl,thekindofsweetheartAndwarm.