Dovechocolatead:milkfragrant,silkyfeel!
Dovechocolatehasbecomethepeopletopasstheemotion,toenjoythebestmomenttoshare.However,intothemall,thefaceofanassortmentofbrands,consumersaredifficulttochoose.Thefaceoftoomanychoices,consumersarenotjustconcernedaboutaboxofcandy,butthequalityoftheproducthow,tastehow,taste.Dovejusttomeettheconsumersofthewholeboxofchocolatecanbringextraordinaryexperience.Dovechocolateisbornforlove.Thestorybeganinthe40soflastcentury,onedaytheGreek-AmericanLeontoseehissonisonthestreet,
Despitethesafetyhotpursuitofatrucksellingicecreamintheback,outofconcernforhisson'ssafety,inordernottoallowhissontobuyanicecreamandrunontheroad,theChicagocandyshopownerdecidedtodevelopaqualitychocolateicecream.Afterafewmonthsofproductformulationscontinuetoadjustandimprove,theloveandhealthofhigh-qualityicecreamhasfinallycomeout,andwasLeonnamedDove.Alaunchonthecriticallyacclaimed,likeitsconsumersflockedtoanendlessstream.Itisthetirelesspursuitofqualityimprovement,itcreatedaDovechocolatemellowtasteandsilkysmoothtaste.Becauseofthis,moreandmorepeoplearoundtheworldfellinlovewithDovechocolate.Inthefaceofincreasinglysophisticatedconsumers,Aifenfoodcompaniesnotonlygoallouttodevelophigh-qualityDovemilkchocolate,andinnovationandchangeeachyear,hopingtogiveconsumersabetterexperience,advertisingisnoexception.Fromlastyear's"listentoDusilanguage",thisyearevenmoretotheplanning,toauniquecreativeanduniqueproductiontechnologytoshoot,bringconsumersnewadvertising---swirlarticles,feellikeanewrealmofsilkyfeeling.Whenthedeep,emotionalnarration,withthebeautifulsingingmusic,graduallyleadtoslowlyrotatingchocolatevortex,ithasasilkytexture,suchasthespring-likesmoothrhythm;thisout-and-outvortexconstantlyrotating,plusPuremilktojoin,addthewonderfulcombinationofmilk,likedancingaslowversionofthejazzdanceingeneralmelodiousandmoving,itrendersthewonderfulfeelingstoattractyouintoapuremilkchocolateChocolateDovechocolatestoryis:youlovemeDovechocolateonthepackagingofthedove.
DoveinChinese
Isthedove,andthemeaningofpeace.
Itrepresentstheloverofyou:Valentine'sskinthatyoufeelsmooth,shinyhair,isalovelylittleprincesslittleprince,theotherwantedtoprotectyou,youtouchthemove.Dovechocolateisawonderfulexperience,shootingchocolateisachallenge.TheadvertisingcreativefromtheDeltahighadvertising,commissionedbytheBritishseniordirectorMichaelAndersonledtheproduction.Thesuccessofthiscommercialfilmisnotonlycreativeideas,butalsotechnicalachievements;ofcourse,lessadvancedspecialphotographicequipmentandtechnologytohelp.Becausebeforeyouuseaspecialcamera,youseearapidrotationofthechocolatesea,thereisnomagicatall,requiresawealthofimaginationCaixing.Thepictureisinvertedmilk,theprocessisassimpleastheusualmilkdownfast,whenthephoto-sonicslenscapture,inordertoshowthebeautyofslowlyrotatingmovement;andveryimpressiveDovechocolatecrownimages,magicalThecharmisinthisTaiwan35mmcamera,360gridpersecondunderhigh-speed,itshowsitsuniquecharm.Thesespecialequipmentandtechniqueshaveplayedamagicaleffectintheentirefilmingprocessusing50differentmaterials,asistoshowasDovemilkchocolateproductitself,high-qualitytexture,throughthepicturetoconveythecharacteristicsofthatproductAndthevisualappeal,liketoeatDovemilkchocolateexperienceasunforgettable.EffingFoodswillpremierethisnewTVcommercialin12majorcitiesinChinaonNovember4,2001.
TheTVfilmwillbeDovemilkchocolatecharmandpurequalitycharacterizationwasinquisitive.Asitsadvertisinglanguagedescribedinthe"milkfragrant,silkyfeel"issoattractive.Theuniquecreativeandproductionofshootingskills,aswillbetheleadingbrandofmilkchocolatewithanewrealm.