Advertisingtheme(slogan)Haagen-Dazs,thewitnessofloveHaagen-Dazs,accompaniedbyalifetimeoftelevisionadvertising----
ScenarioOneChristmasnight,thestreetscrowded,SantaClausisbusydistributinggifts,apairofcoupleswalkinghandinhand,thechildrenplayaroundtocatchup,apairofwhite-hairedoldcouple,mutualarmontheroad.(MusicTenRingoBellsRingtone)
ScenarioII.
Handsomeboykneelingononeknee,holdingabunchofHaagenDazsmadeofroses,bouquetsinthecenterofaring,thegirlssurprised,movedtolookathim.Boy:Honey,marryme!
Girl(moving):Iamwilling.Boystogirlswitharing,andthenthetwohuggedaffectionately.Aroundtheoutbreakofwarmapplause,thattheoldcouplealsolaugh.Scenariotwotimebacktothe70'sintheUnitedStates,inHaagen-Dazsretailstoredoor."Hello,givemeanicecream"maleandfemaleuttered,theylookateachotheratthesametime.Boyswearingadarkcoat,girlswearingapairoftwistedbraids.
Waiter(slightlyapologetic,smiling)said:Iamsorry,icecreamonlyone,youcanchooseotherflavors.Boysandgirlssaid:Thistoyou.
Girl(shytosay):
Thankyou!Theboysselectedanothervarietyoficecream,thetwogobacktogether.
Scenesthree.Christmasnight(musicringingbells)boyskneelinfrontofgirls,handsholdingicecream(shy):Xiaoyun,marryme!
Girls(shy,cheeksflush):Iamwilling!Boysholdupthehandsofgirls,forhertowearrings.Scenariofourgrandfatherpretendverycasualtothegrandmother'shandstuffedaboxofHaagen-Dazs,grandmotherlookedupathim.Grandfather(lookedupelsewhere):buygrandchildrentograndsontoeat(withasmile):Iknow.Grandmother,grandfathermutualarmtoleave.
Thebannerappears:
Haagen-Dazs,thewitnessoflove
Haagen-Dazs,thewitnessoflove
Printads:HaagenDazs,accompaniedbyalifetimeofthankstowatch!HaagenDazslovewitness*Nestle:Advantages:androadsnowmoresimilartoinvestheavilyintheconstructionofmodernicecreamproductionline,thebranddesignandlightblueroadandsnowdistinctionbetweentheproductpackagingdesignandroadsnowmorebeautiful.Disadvantages:Asaforeignbrand-nameproducts,andNestleandsnow,asthedirectfaceofzero-batch,andevenretailersmarketingideas,sothattheseforeignbrand-nameicecreamcompany'sbusinessislikeastore.